Religious issues as a message in political communications during local elections

نویسندگان

چکیده

This research focuses on religious issues used as messages in political communication. A campaign is a form of communication by one the candidates for local leader dan vice Gresik regency Sambari Qosim (SQ) 2015 regional election. study employed qualitative approach; therefore, researcher observation, in-depth interviews, and documentation to collect data. The found that SQ candidate pair message their because Gersik Regency, Mohammad Qosim, was son Kyai. Thus, such strategy made it easier him gain sympathy from voters, who would ultimately determine his choice pair. implemented due socio-cultural community society considers religion be sacred, including figure As figure, Kyai must obeyed become an example attitude behaviour. condition prompted take advantage many votes possible win elections.

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ژورنال

عنوان ژورنال: Jurnal studi komunikasi

سال: 2022

ISSN: ['2549-7626']

DOI: https://doi.org/10.25139/jsk.v6i2.4925